Workfront Goals allows users to set strategic goals and objectives and align them with the day-to-day work being performed to ensure that the most valuable work gets done first. As a result, data can flow between Workfront and Adobe, other non-Adobe solutions like Salesforce, Workday, SAP, Seismic, Sprinklr, and hundreds of other solutions without the burden of copying & pasting, opening or learning how to access data within other systems.Ĭonnected Goals. Workfront Fusion is a no/low code integration platform to connect Workfront with other software solutions in the stack.

Over the past few years, Workfront has added two additional offerings to further connect work: Workfront Goals and its iPaaS capability, Workfront Fusion.Ĭonnected Technology. This purpose-built enterprise capability, as recognized by Forrester, provides corporations with the ability to adopt a single solution to collaborate within their function and across the enterprise. Although a sizable percentage of its user base serves marketing, Workfront has extremely strong and numerous use cases in almost every corporate function. MarTech leaders have cited challenges with cross-functional work, which is Workfront’s strong point as it centralizes work across all corporate functions to drive consistency, collaboration and efficiency end-to-end. While the competition has strengths in other areas – Salesforce in CRM, ServiceNow in ITSM, Microsoft in productivity, and Atlassian in agile product management – work management is the tie that binds and provides Adobe access to the entire enterprise.

Here’s why.Ĭonnected Work ™.With this move, Adobe is both cementing its stronghold in marketing and advancing its share into the corporate enterprise. While Adobe’s $1.5 billion acquisition of Workfront may not seem as massive as Salesforce’s $27.7 billion purchase of Slack, its previous $15.7 billion acquisition of Tableau, or even SAP’s $8 billion buy of Qualtrics, it is HUGE in what it enables Adobe to do ahead of the competition. By Nicholas DeBenedetto, Chief Executive Officer, LeapPoint

Adobe buys workfront