So let’s get right to the essential question: does a 13-year-old need a Louis Vuitton purse? Surrounded by brand references from Web sites, rap music, movies, magazines and MTV - and showered with the best of everything by their baby boomer parents - these young consumers have grown up knowing the difference between Prada and Ralph Lauren from an early age.

(Remember Brooke Shields in her Calvins?) But apparel makers and retailers say the affluent millennials are particularly notable for their brand consciousness. Of course there have always been teens who were focused on the “right” designer names, and marketers striving to sway them. The following passage originally came from a Wall Street Journal article on the targeting of teens for luxury items like designer bags, cars, etc.ĭriving the shift is a generation of young people often called the teenage “millennials” - the adolescents and young adults born in the late-1980s to mid-90s.

People get emotional on the subject of designer handbags for teenagers.

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